Shopify Storefront MCP: A Merchant Guide to AI Shopping
Learn how Shopify Storefront MCP and UCP help AI agents search products, answer policy questions, manage carts, and connect shoppers to checkout.
12 min read
/00Independent product studio · Est. 2018
We design, build & maintain Shopify storefronts, themes & apps.
A small studio building custom headless Shopify storefronts, Shopify theme & storefront development, and Shopify apps — designed, engineered, and quietly maintained. We obsess over every click, scroll, and checkout friction point so the things we ship don't just look the part — they perform.
/01Selected work
Apps we've shipped.
Live on the Shopify App Store. Built, maintained, and refined every week — the same studio who shipped them is still on call.
/02Client work
Reformly
At-home Pilates, beautifully merchandised
Reformly helps women build a Pilates routine that sticks. We rebuilt their Shopify storefront to match that promise—fast, calm, and effortless to shop, with theme and merchandising work that makes the reformer the hero of every page.
Read case study
Luxury For You
A premium e-commerce transformation
LuxuryForYou came to us with a store that didn't match their brand's ambition. We rebuilt everything—a blazing-fast Next.js frontend, seamless Shopify integration, and a visual identity that finally feels as premium as their products. The result? A shopping experience their customers actually want to come back to.
Read case study/03What we build
Custom Shopify, built to last.
Custom headless storefronts, Shopify theme & storefront development, and Shopify apps — designed, engineered, and maintained by the same small team. We take a limited number of build engagements each quarter.
/04Studio
A small team, a long memory.
We'd rather ship five great things this year than fifty forgettable ones.
/ 01
Founders, not managers
You talk to the people writing the code.
/ 02
Weeks, not quarters
Most builds go live in 2–6 weeks.
/ 03
Maintenance is the work
Launch is the start, not the goodbye.
/ 04
Owner-friendly stacks
No black boxes. Hand it off any time.
/05Field notes
Useful details, shared plainly.
Practical notes from building Shopify storefronts, apps, migrations, and the systems that help them get found.
Browse all articlesProduct Schema for Shopify Hydrogen: Implementation Guide
Implement server-rendered Product and Offer JSON-LD in Shopify Hydrogen, including variants, Markets, shipping, returns, ratings, and validation.
12 min read
Shopify Hydrogen AI Search Audit: 25 Technical Checks
Audit a Shopify Hydrogen store for Google, AI search, and shopping agents with 25 checks covering rendering, schema, product data, crawlability, and speed.
13 min read
/06Get in touch