SuperReel Privacy Policy

Last Updated: January 2025

SuperReel ("the App") provides video management, hosting, and analytics services ("the Service") to merchants who use Shopify to power their stores. This Privacy Policy describes how personal information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store.


Personal Information the App Collects

Information from Your Shopify Account

When you install the App, we are automatically able to access certain types of information from your Shopify account:

API ScopeDescription
write_productsAccess to read and modify product information to link videos with products
read_themesAccess to read theme information for widget integration
write_app_proxyAbility to create secure public endpoints for video delivery on your storefront

Information We Collect Directly

Additionally, we collect the following types of personal information once you have installed the App:

Merchant Account Information:

  • Your Shopify store domain
  • Account authentication tokens (securely stored)
  • Subscription and billing information
  • Trial period dates

Video Content:

  • Videos you upload directly to the App
  • Video metadata (title, description, duration, dimensions, file size)
  • Thumbnail images
  • Videos imported from connected social media accounts

Product Information:

  • Product IDs, titles, and handles
  • Product images and variant information
  • Video-to-product associations you create

Social Media Connections (Optional):

When you choose to connect TikTok or Instagram accounts:

  • OAuth access tokens and refresh tokens (encrypted)
  • Platform user ID and username
  • Display name and profile picture URL
  • Social media video metadata (likes, views, comments, captions, hashtags)

Information Collected About Your Store Visitors

When videos are displayed on your storefront, we collect aggregated analytics about viewers through our video hosting provider (Mux):

  • Total video views and unique viewer counts
  • Watch time and engagement metrics
  • Geographic location (country-level only)
  • Device type (mobile, desktop, tablet)
  • Video player events (play, pause, seek)

Important:

We do NOT collect or store personally identifiable information about individual visitors to your store. All viewer analytics are aggregated and anonymized.


How We Collect Information

We collect information through the following methods:

Shopify Integration:

  • Through your Shopify account via authorized API access
  • Through Shopify's secure session management

Direct Input:

  • Videos you upload through the App interface
  • Information you provide when connecting social media accounts
  • Feed and product associations you configure

Third-Party Analytics:

  • Video analytics collected by Mux's video infrastructure
  • Mux uses cookies and similar technologies to track video playback metrics on your storefront

How We Use Your Personal Information

We use the personal information we collect from you in order to:

1. Provide the Service:

  • Host and stream your videos to your storefront
  • Link videos with your Shopify products
  • Create and manage video feeds
  • Display video widgets on your store

2. Analytics and Insights:

  • Show you video performance metrics
  • Provide viewer engagement analytics
  • Help you understand which videos drive engagement

3. Operate and Improve the App:

  • Maintain and troubleshoot the Service
  • Develop new features and functionality
  • Ensure security and prevent fraud

4. Communicate with You:

  • Send service-related notifications
  • Respond to your support requests
  • Notify you of important changes to the Service

Sharing Your Personal Information

We share your information with the following third parties:

Mux, Inc.

  • Purpose: Video hosting, transcoding, streaming, and analytics
  • Data Shared: Video files, video metadata, playback analytics
  • Privacy Policy: https://mux.com/privacy

TikTok (Optional)

Instagram/Meta (Optional)

Render.com

  • Purpose: Application hosting infrastructure
  • Data Shared: Application data in transit and at rest
  • Privacy Policy: https://render.com/privacy

Legal Requirements

We may also share your Personal Information to:

  • Comply with applicable laws and regulations
  • Respond to a subpoena, search warrant, or other lawful request for information
  • Protect our rights, privacy, safety, or property

Data Retention

Video Content and Metadata:

  • Retained while your App is installed and active
  • Deleted within 48 hours after App uninstallation

Analytics Data:

  • Cached for 1 hour before refreshing from source
  • 30-day rolling window for detailed analytics
  • Deleted upon App uninstallation

Social Media Connections:

  • OAuth tokens retained while connection is active
  • Deleted when you disconnect the account or uninstall the App

Session Data:

  • Deleted immediately upon App uninstallation

Your Rights

For All Users

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your information
  • Disconnect social media accounts at any time
  • Uninstall the App to trigger data deletion

For European Residents (GDPR)

If you are a European resident, you have additional rights:

  • Right to Access: Request a copy of your personal data
  • Right to Rectification: Request correction of inaccurate data
  • Right to Erasure: Request deletion of your personal data
  • Right to Data Portability: Receive your data in a portable format
  • Right to Object: Object to certain processing of your data

We process your information to fulfill contracts with you and to pursue our legitimate business interests as described above. Your information may be transferred outside of Europe, including to the United States, where our servers and third-party providers are located.

For California Residents (CCPA/CPRA)

California residents have the right to:

  • Know what personal information is collected
  • Know whether personal information is sold or disclosed
  • Say no to the sale of personal information
  • Access their personal information
  • Request deletion of their personal information
  • Equal service and price, even if they exercise their privacy rights

We do not sell your personal information.


Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • Encrypted storage of sensitive data (OAuth tokens, access credentials)
  • Secure HTTPS connections for all data transmission
  • Shopify's built-in security for embedded apps
  • Regular security updates and monitoring

Compliance with Shopify Requirements

The App implements Shopify's mandatory compliance webhooks:

  • Customer Data Request: We respond to merchant requests for customer data
  • Customer Redact: We delete customer data upon request
  • Shop Redact: We delete all shop data within 48 hours of App uninstallation

Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.


Changes to This Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.


Contact Us

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or have a complaint, please contact us:

Email: contact@webmakers.studio

Mailing Address:
685/C, Gali Ghosian, Khatiyan Mohalla,
Najafgarh, New Delhi, 110043, India


Additional Information

Cookies and Tracking Technologies

The App uses the following technologies:

Mux Analytics:

When videos are embedded on your storefront, Mux's video player may use cookies and similar technologies to:

  • Track video playback events
  • Collect aggregated viewer analytics
  • Measure video performance

For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.

Third-Party Links

Your storefront may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.


This Privacy Policy is effective as of January 2025.

This privacy policy applies to SuperReel, a product of Webmakers Studio.