Speed Optimization ExpertsShopify Speed Optimization — Because Every Second Costs You Sales
We fix slow Shopify stores. Better Core Web Vitals, faster loads, higher conversions. Your store's speed directly impacts your revenue — let's make it fast.
The Cost of a Slow Store
Speed isn't just about user experience — it directly impacts your bottom line
Conversion loss for every 1-second delay in page load time
Of mobile users abandon sites that take longer than 3 seconds to load
Sales lost for every 100ms delay (Amazon's research)
Core Web Vitals is now a Google ranking factor affecting your SEO
What We Optimize
A comprehensive approach to Shopify performance — every millisecond matters
Core Web Vitals
Google's official speed metrics that affect your rankings and user experience.
Image Optimization
Images are the biggest performance culprit on most Shopify stores.
Code Cleanup
Remove bloat and optimize what remains for maximum performance.
App Audit & Cleanup
Apps are the #1 cause of slow Shopify stores. We fix that.
Third-Party Scripts
Analytics, chat widgets, and marketing pixels can destroy performance.
Server & Caching
Leverage browser caching and CDN for faster repeat visits.
Our Speed Optimization Process
Speed Audit
Comprehensive analysis of your store's performance using PageSpeed Insights, WebPageTest, and real-user data. We identify every bottleneck.
Optimization Plan
Prioritized roadmap of fixes ranked by impact. You see exactly what we'll optimize and the expected improvement for each.
Implementation
We execute optimizations — image compression, code cleanup, app removal, script deferral. Most work happens on a staging copy first.
Testing & Verification
Before/after benchmarks on real devices. We verify improvements in PageSpeed, Core Web Vitals, and actual load times.
Handoff & Recommendations
Detailed report of what changed, ongoing recommendations to maintain speed, and guidance on app/feature additions.
Results We Deliver
Real performance improvements you can measure
Common Speed Killers
These are the issues we find on most slow Shopify stores
Too Many Apps
Every app adds JavaScript. 20+ apps can add 2-3 seconds to load time. Many apps have overlapping features.
Unoptimized Images
Full-size hero images, no lazy loading, wrong formats. Images often account for 60%+ of page weight.
Heavy Sliders & Carousels
Those fancy homepage sliders load multiple large images upfront and add heavy JavaScript libraries.
Chat Widgets Loading Everywhere
Chat apps loading on every page, even when customers aren't likely to use them.
Bloated Themes
Feature-heavy themes with functionality you don't use still load all that code.
Multiple Tracking Scripts
Facebook Pixel, Google Analytics, Klaviyo, Hotjar — each adds render-blocking JavaScript.
Incorrect Font Loading
Web fonts blocking render, loading too many font weights, no font-display optimization.
Speed Optimization FAQ
Run your store through Google PageSpeed Insights (pagespeed.web.dev). A mobile score under 50 means significant performance issues. Core Web Vitals showing red or yellow indicators are also red flags. If your store takes more than 3 seconds to load, you're losing customers.
For Shopify stores, aim for 70+ on mobile and 90+ on desktop. Most unoptimized Shopify stores score 30-50 on mobile. With proper optimization, we typically achieve 80-95+ scores while maintaining all functionality.
No. We work on staging copies, test thoroughly before pushing changes live, and maintain backups. Our optimization approach preserves all functionality — we're removing bloat, not features.
Most stores see 40-60% improvement in load time. A store loading in 5 seconds typically drops to 2-2.5 seconds. PageSpeed scores often jump 30-50 points. Results vary based on current optimization state and theme complexity.
Often, yes. Apps are the #1 speed killer on Shopify. But we don't remove functionality — we consolidate. If three apps do what one can do, we streamline. We also defer app loading and remove truly unused apps.
Yes. Core Web Vitals became a Google ranking factor in 2021. Faster sites rank higher, get more organic traffic, and have lower bounce rates. Speed optimization is SEO optimization.
We can optimize most themes significantly. If your theme is fundamentally bloated, we'll recommend whether to optimize it or consider a theme change. Sometimes a theme switch is the best ROI for long-term performance.
Most projects complete in 3-5 business days. Complex stores with many apps and custom features may take longer. We provide a timeline estimate after the initial audit.
Stop Losing Sales to Slow Load Times
Get a free speed audit. We'll analyze your store's performance, identify the biggest bottlenecks, and show you exactly what's slowing you down — no obligation.