Best Shoppable Video Apps for Shopify (2025)
Video commerce is no longer optional. We reviewed the top shoppable video apps for Shopify to help you find the right one for your store—whether you're embedding TikTok feeds, creating product videos, or building Instagram-style shopping experiences.
Why Video Commerce Is Dominating Shopify
The numbers tell the story: video content gets 1200% more shares than text and images combined. 84% of consumers say they've been convinced to buy a product after watching a brand's video. And shoppable video—where viewers can click directly on products in the video to add to cart—is the natural evolution of this trend.
For Shopify merchants, the question isn't whether to use video, but how. Social platforms like TikTok and Instagram have conditioned consumers to expect short-form, swipeable video content. Shoppers now want that same experience on your store: browse video content, see a product they like, tap, and buy. No friction, no searching, no separate product page.
Shoppable video apps bridge this gap by letting you embed interactive video widgets directly on your Shopify store. The best ones import content from TikTok, Instagram, and YouTube, then overlay product tags that link directly to your Shopify products. Some even offer live shopping functionality where customers can purchase in real-time during a broadcast.
But video is heavy. A single poorly optimized video embed can destroy your page speed, tanking your SEO and conversion rate. The apps on this list take different approaches to the performance problem—some use adaptive streaming, others use thumbnail-first loading, and a few use proprietary compression. We evaluated each one for both features and performance impact.
What Makes a Great Shoppable Video App
Not all video apps are created equal. Here's what separates the best from the rest.
Widget Variety
Different pages need different video formats. Product pages benefit from focused product videos. Homepages work well with story-style carousels or TikTok-feed layouts. Look for apps that offer multiple widget styles: carousels, grids, stories, floating bubbles, and full-page feeds.
Page Speed Impact
Video is heavy by nature. The best shoppable video apps use lazy loading, adaptive quality, and thumbnail-first rendering to minimize Core Web Vitals impact. A video app that adds 2+ seconds to your LCP is costing you more in lost conversions than it gains in engagement.
Content Import
Can you import directly from TikTok, Instagram, and YouTube? Manual uploading doesn't scale. The best apps automatically sync your social content and let you tag products after import, saving hours of content management time.
Product Tagging
The 'shoppable' part. How easy is it to tag products in your videos? Can viewers add to cart without leaving the video? Does it support multiple products per video? Seamless product tagging is what separates a video gallery from a shoppable experience.
Analytics & ROI Tracking
You need to know which videos drive sales. Look for apps that track video views, engagement time, click-through rates, and—most importantly—revenue attribution. Without this data, you're flying blind.
Mobile Experience
Most Shopify traffic is mobile. Your shoppable videos need to look and feel native on phones—swipeable, tappable, and fast. Test the mobile experience before committing to any app.
The 10 Best Shoppable Video Apps for Shopify
Ranked by widget variety, page speed impact, ease of use, and overall value.
Superreel
Multiple widget styles, free plan, built for Shopify
Best for: Stores that want beautiful, fast-loading shoppable videos without enterprise pricing. The free plan makes it perfect for testing video commerce.
Videowise
Enterprise-grade video commerce platform
Best for: Mid-to-large Shopify stores that want the most comprehensive video commerce solution with AI optimization and live shopping.
Tolstoy
AI-powered shoppable video & virtual shopping
Best for: Brands that want a full AI commerce suite beyond just video—including virtual try-on, AI chat, and AI-generated content.
ReelUp
TikTok-style shoppable video feeds
Best for: Stores with strong TikTok presence that want to bring that content directly to their Shopify store.
ReelTok
Short-form video shopping experience
Best for: Small-to-medium stores wanting a simple, attractive short-form video widget without complexity.
Quinn
Product video creation and embedding
Best for: Stores focused on product page video enhancement rather than social-style video feeds.
EasyVideo
Simple video embedding for Shopify
Best for: Stores that just need to embed videos cleanly without full shoppable functionality.
Moast
Customer video reviews and social proof
Best for: Stores that want to leverage customer video reviews as a sales tool rather than branded content.
VideoPoint
Video product showcase tool
Best for: Budget stores that need basic video embedding and don't need full shoppable functionality.
Pryvit
Shoppable video with UGC collection
Best for: Stores looking for UGC video collection combined with shoppable functionality.
Feature Comparison Matrix
How the top shoppable video apps stack up across the features that matter most.
| Feature | Superreel | Videowise | Tolstoy | ReelUp | ReelTok |
|---|---|---|---|---|---|
| Story/Carousel Widget | |||||
| Video Grid/Gallery | |||||
| Floating Widget | |||||
| TikTok Import | |||||
| Instagram Import | |||||
| Free Plan | |||||
| Product Tagging | |||||
| Add to Cart in Video | |||||
| Live Shopping | |||||
| AI Features | |||||
| Page Speed Optimized | |||||
| Mobile Optimized |
Pricing Comparison
What you'll actually pay for shoppable video on Shopify.
| App | Free Plan | Paid Plans |
|---|---|---|
| Superreel | Free (generous limits) | $9.99/mo (unlimited) |
| Videowise | Free (basic) | $19 – Custom/mo |
| Tolstoy | Free (limited) | From $19/mo |
| ReelUp | Free (basic) | $14.99 – $49.99/mo |
| ReelTok | Free (basic) | $9.99 – $39.99/mo |
| Quinn | Free (basic) | $15 – $35/mo |
| EasyVideo | Free (basic) | $9.99 – $19.99/mo |
| Moast | Free (limited) | $19 – $99/mo |
| VideoPoint | Free (basic) | $9.99 – $24.99/mo |
| Pryvit | Free (basic) | $14.99 – $29.99/mo |
Frequently Asked Questions
Yes. Studies show that product pages with video have 80% higher conversion rates. Shoppable video takes this further by reducing friction—customers can add products to cart directly from the video without navigating away. Stores implementing shoppable video typically see 20-40% increases in time on site and measurable lifts in average order value.
It depends entirely on the app. Poorly implemented video embeds can add 2-5 seconds to your page load time, devastating your Core Web Vitals. The best apps (like Superreel and Videowise) use lazy loading, thumbnail-first rendering, and adaptive streaming to minimize performance impact. Always test your page speed before and after installing a video app.
Most apps on this list support TikTok and Instagram import, but the implementation varies. Some offer automatic syncing where new posts are pulled in automatically. Others require manual import via URL. Videowise and Tolstoy have the most robust social import features, while Superreel offers clean import from TikTok and Instagram with easy product tagging.
A video gallery app simply displays videos on your store—like a YouTube embed. A shoppable video app makes those videos interactive: product tags appear on screen, customers can click products and add them to cart without leaving the video, and you get analytics on which videos drive sales. The 'shoppable' layer is what turns passive viewing into active shopping.
No. Most merchants start by importing existing content from TikTok, Instagram, and YouTube. UGC (user-generated content) from your customers is also incredibly effective—it's authentic and builds trust. Some apps like Tolstoy even offer AI video generation. The key is to start with what you have and improve over time.
Superreel offers the most usable free plan for shoppable video on Shopify. You get access to multiple widget styles, product tagging, social import, and a genuinely functional experience without paying. Videowise and Tolstoy also have free tiers, but they're more limited in the widget styles and features available at no cost.
Absolutely—and they should. Over 70% of Shopify traffic is mobile, so any shoppable video app you choose must provide a native-feeling mobile experience. Look for swipeable interfaces, tap-to-shop functionality, and fast loading on mobile networks. All top apps on this list are mobile-responsive.
Track these metrics: video views, engagement rate (how long people watch), click-through rate (taps on product tags), add-to-cart rate from video, and revenue attributed to video interactions. The best apps provide this data in their analytics dashboard. Compare your conversion rate on pages with and without video to measure incremental lift.
Ready to Add Shoppable Video to Your Store?
Start with Superreel's free plan—multiple widget styles, product tagging, and social import included. Install in under 2 minutes.