Add a Custom Logo Preloader to Shopify — Completely Free
Every second your store loads is a branding opportunity. Superloader replaces the blank white screen with your logo and a smooth loading animation. 18 animation styles, zero code, and unlike every competitor on the App Store—it's 100% free.
Why Branding Matters During Page Load
The first 1-3 seconds of a page load are critical. Visitors form their first impression before your content even appears. A blank white screen says nothing about your brand. A custom preloader says everything.
First Impressions Happen Before Content Loads
Research from Google shows that 53% of mobile visitors leave if a page takes longer than 3 seconds to load. A branded preloader keeps visitors engaged during that window. Instead of staring at a blank screen wondering if something is broken, they see your logo and know the experience is loading.
Visual Continuity Builds Trust
When every touchpoint—from your Instagram ads to your store's loading screen—carries your branding, visitors perceive your brand as more professional and trustworthy. Inconsistency (especially a blank white loading screen) breaks the visual narrative.
Perceived Performance Matters
Animation creates the perception of speed. Studies show that users perceive loading times as shorter when there's visual feedback during the wait. A smooth logo animation makes a 2-second load feel faster than a 1.5-second blank screen.
Every Premium Brand Does This
Visit any luxury brand's website—Gucci, Apple, Nike. They all have custom loading animations. It's a small detail that separates premium experiences from generic ones. Superloader brings that same polish to your Shopify store.
Why Superloader Is the Best Free Option
We built Superloader because every preloader app on the Shopify App Store charges a monthly fee for what should be a simple feature.
Superloader
Forever free, all features included
- 18 animation styles
- Custom logo upload
- Full color customization
- Background color control
- Animation speed control
- Minimum display duration
- Mobile-responsive
- No watermark
- No branding
Loading Screen ‑ Preloader
Basic plan
- Limited animation styles
- Custom logo upload
- Color customization
- Background options
PageLoader: Loading Screen
Starter plan
- Basic animations
- Logo upload
- Color options
- Timer settings
Pageify ‑ Page Preloader
Monthly plan
- Several animation types
- Logo support
- Custom colors
- Speed control
At $3.99-$9.99/month, preloader apps cost $48-$120/year for a feature that should cost nothing. Superloader gives you more animation styles, more customization options, and zero cost—ever.
Step-by-Step: Add a Custom Logo Preloader
From install to live in under 5 minutes. No code required.
Install Superloader from the Shopify App Store
Search for 'Superloader' in the Shopify App Store or visit the listing directly. Click 'Add app' and approve the permissions. Installation is instant—no theme code modifications.
Upload Your Logo
In the Superloader dashboard, click 'Upload Logo'. Use a PNG or SVG file with a transparent background for best results. Recommended size: 200-400px wide. Your logo will be centered in the preloader.
Choose an Animation Style
Browse through all 18 animation styles. Preview each one live with your logo. Choose the style that best matches your brand personality—from subtle fades to energetic bounces.
Customize Colors
Set your background color (matches your site background for seamless transitions) and animation accent color. Use your brand's color palette for visual consistency.
Adjust Timing & Speed
Set the minimum display duration (how long the preloader shows even if the page loads instantly) and animation speed. We recommend 0.8-1.5 seconds minimum duration for a smooth, non-jarring experience.
Enable the App Embed
Go to Online Store → Themes → Customize. Open App embeds in the left sidebar. Toggle Superloader on. Save. Your preloader is now live on every page of your store.
18 Animation Styles Included
Every style works with your custom logo. Preview them all in the Superloader dashboard before going live.
Simple, elegant fade from transparent to fully visible
Gentle scale pulse that breathes life into your logo
Logo starts blurred and comes into focus
Logo slides in from below with a smooth ease
Logo grows from a smaller size to full scale
Gentle rotation with fade for a polished entrance
Playful bounce with overshoot for energetic brands
Spring-like motion that stretches and settles
3D flip animation that reveals your logo
Pendulum-style swing from the top
Stretchy, fun animation with character
Wobbly gelatin-like motion that's playful and memorable
Digital glitch effect for tech-forward brands
Pulsing neon glow using your accent color
Reveal effect that draws the logo progressively
Shape-shifting entrance with smooth transitions
Multi-layer depth effect for a premium feel
Wide-to-focused zoom like a film opening
Before & After: The Impact of a Branded Preloader
Without Preloader
- Blank white screen during page load
- Visitors wonder if the site is broken
- Content jumps in as elements load at different speeds
- No brand presence during the most critical seconds
- Higher bounce rate from perceived slow loading
With Superloader
- Your logo with a smooth animation greets visitors
- Professional first impression before content appears
- Clean transition from preloader to fully loaded page
- Brand presence from the very first millisecond
- Perceived faster loading time due to visual feedback
Customization Tips for the Best Results
Use a Transparent PNG or SVG Logo
Logos with transparent backgrounds look best against the preloader's background color. Avoid logos with white backgrounds unless your preloader background is also white. SVG logos stay sharp at any size.
Match Your Background Color
Set the preloader background to match your site's background color. This creates a seamless transition—the preloader feels like it's part of the page rather than a separate overlay. If your site uses white backgrounds, set the preloader to white (#ffffff).
Keep Animation Speed Moderate
Too fast and visitors miss it. Too slow and it feels like a hindrance. We recommend 1.0x speed as a starting point. For energetic brands, 1.2-1.5x works well. For luxury/premium brands, 0.8x creates a more elegant feel.
Set Minimum Display to 0.8-1.5 Seconds
Even if your page loads in 0.3 seconds, a preloader that flashes for a fraction of a second looks glitchy. Set a minimum display duration of 0.8-1.5 seconds for a smooth, intentional experience.
Choose Animation to Match Brand Personality
Luxury/premium brands: use Fade In, Pulse, or Cinematic. Playful/young brands: use Bounce, Elastic, or Jello. Tech/modern brands: use Glitch, Neon Glow, or Morph. Fashion brands: use Scale Up, Blur to Sharp, or Parallax Layers.
Test on Mobile
Over 70% of Shopify traffic is mobile. Preview your preloader on a phone before going live. Make sure the logo is visible and the animation is smooth on smaller screens. Superloader is fully responsive, but your logo size matters.
Frequently Asked Questions
Yes. Superloader is 100% free with no paid plans, no hidden fees, no feature restrictions, and no usage limits. All 18 animation styles, custom logo upload, and full customization are included at no cost.
No. Superloader is lightweight (under 15KB) and loads inline with your page. It actually improves perceived performance—visitors see your branded animation instead of a blank screen, making the load feel faster.
Yes. Superloader works with every Online Store 2.0 theme. It's enabled through the app embed toggle in your theme editor, so it's theme-agnostic. No code modifications required.
Yes. Upload any PNG, JPG, or SVG logo. Transparent background PNGs and SVGs work best. The logo is automatically centered and sized within the preloader.
Superloader is designed to have zero negative impact on Core Web Vitals. It's a lightweight CSS/JS animation that runs during the initial page load and doesn't block rendering or content delivery.
Yes. You can set a minimum display duration (we recommend 0.8-1.5 seconds). The preloader will show for at least this long even if the page loads faster, ensuring visitors see your branding animation rather than a brief flash.
Superloader includes 18 animation styles across three categories: Subtle & Professional (Fade In, Pulse, Blur to Sharp, Slide Up, Scale Up, Rotate In), Dynamic & Energetic (Bounce, Elastic, Flip, Swing, Rubber Band, Jello), and Sleek & Modern (Glitch, Neon Glow, Typewriter, Morph, Parallax Layers, Cinematic).
We built Superloader as a free companion tool to our other Shopify apps. A branded loading experience is a basic feature that shouldn't have a monthly price tag. Other developers charge $3.99-$9.99/month for it—we think that's unnecessary.
The preloader runs on all pages when enabled through the app embed. This provides a consistent branded experience across your entire store. If you need page-specific control, contact our support team.
Simply toggle off the app embed in your theme editor, or uninstall the app from your Shopify admin. There's no leftover code and your store returns to its default loading behavior instantly.
Add a Branded Preloader to Your Store — Free
Install Superloader and set up a custom logo loading animation in under 5 minutes. 18 styles, full customization, completely free. No catch.