Checkout Optimization ExpertsStop Losing Sales at Checkout
70% of shoppers abandon their carts before completing purchase. We optimize your Shopify checkout to recover lost revenue, reduce friction, and convert more browsers into buyers.
The Cart Abandonment Problem
Your checkout is likely costing you more revenue than you realize
The average cart abandonment rate across e-commerce. For every 10 shoppers who add items to cart, 7 leave without buying.
Extra costs at checkout
Unexpected shipping, taxes, or fees added at the final step
Required account creation
Forcing customers to create an account before purchasing
Security concerns
Customers don't trust the checkout with their payment info
Slow delivery options
Shipping times don't meet customer expectations
Complicated checkout
Too many steps, fields, or confusing navigation
Website errors
Technical issues, crashes, or timeout errors at checkout
What's Cart Abandonment Costing You?
If you're doing $100K/month with a 70% abandonment rate, you're potentially losing $230K+ in revenue. Even a 10% improvement in checkout conversion could add $23K/month to your bottom line.
What We Optimize
A comprehensive approach to checkout conversion — every detail matters
Checkout Flow & UX
Streamline the path from cart to confirmation. The average checkout has 23 form elements — an optimized one needs only 12-14.
Trust & Security
25% of shoppers abandon due to security concerns. Strategic trust signals convert skeptics into buyers.
Payment Options
The right payment mix can boost conversions by 30%+. We ensure customers can pay how they want.
Shipping & Delivery
48% abandon due to unexpected shipping costs. Transparency and options are key.
Cart Recovery
Abandoned cart emails have 39%+ open rates and recover 10-20% of lost sales.
Upsells & Cross-sells
Increase average order value without adding friction. Strategic offers at the right moment.
Checkout Extensions
Shopify Plus exclusive: customize every aspect of checkout with powerful extensibility tools.
Shopify Plus Checkout Features
Enterprise-grade checkout customization for high-volume merchants
Checkout Extensibility
Full control over checkout UI with drag-and-drop customization. Add trust badges, custom fields, banners, and upsells — all upgrade-safe and compatible with Shop Pay.
Shopify Functions
Replace Shopify's backend logic for custom discounts, shipping rules, and payment customization. Dynamic pricing, tiered discounts, and conditional logic.
Checkout Branding
Complete visual customization — logo, colors, fonts, and background. Create a checkout that's seamlessly branded to your store.
Post-Purchase Offers
One-click upsells after payment but before confirmation. Capture additional revenue without adding checkout friction.
Thank You Page Customization
Transform your order confirmation into a marketing opportunity. Add referral programs, social sharing, and cross-sell recommendations.
B2B Checkout Features
Company accounts, custom pricing, net payment terms, and purchase orders. Enterprise features for wholesale and B2B merchants.
Our Checkout Optimization Process
Checkout Audit
We analyze your current checkout flow, identify friction points, and benchmark against industry best practices. You get a detailed report of issues and opportunities.
Friction Analysis
Using heatmaps, session recordings, and funnel analysis, we pinpoint exactly where and why customers drop off. Data-driven insights, not guesswork.
Optimization Plan
Prioritized roadmap of improvements ranked by impact and effort. Quick wins first, then strategic enhancements for maximum ROI.
Implementation
We implement optimizations — from simple configuration changes to custom checkout extensions. Most improvements are live within 3-5 days.
Testing & Iteration
Monitor results, run A/B tests, and continuously improve. Checkout optimization is ongoing — we help you stay ahead.
Quick Wins Checklist
10 checkout improvements you can understand and measure
Enable Shop Pay
Up to 50% higher conversion for returning customers
Add digital wallets (Apple Pay, Google Pay)
Reduce checkout time by 60%+ on mobile
Enable guest checkout
Remove the #2 reason for cart abandonment
Show shipping costs early
Address the #1 abandonment reason upfront
Add trust badges to checkout
Reduce security-related abandonment by 25%+
Implement abandoned cart emails
Recover 10-20% of lost sales automatically
Add Buy Now Pay Later options
20-30% conversion lift, 20%+ higher AOV
Reduce form fields
20-60% fewer fields = measurably higher completion
Display delivery estimates
Address slow delivery concerns at checkout
Add progress indicators
Reduce perceived complexity of checkout
Payment Methods That Convert
The right payment mix significantly impacts checkout completion
Shop Pay
200 million users, one-tap checkout, 4x faster than guest checkout. The highest-converting checkout on the internet.
Buy Now Pay Later
Klarna, Afterpay, Affirm. 86 million Americans used BNPL in 2024. Also increases AOV by 20-55%.
Digital Wallets
Apple Pay, Google Pay. One-tap payment on mobile. Essential for mobile-first shopping.
PayPal
400+ million accounts worldwide. Many customers trust PayPal more than entering card details directly.
Checkout Optimization FAQ
The average checkout conversion rate is around 30% (meaning 70% abandon). A well-optimized checkout can achieve 40-50%+. Shopify's checkout outperforms competitors by up to 36% on average, and Shop Pay can push conversion even higher.
Look at your analytics: if you have decent traffic and add-to-cart rates but low purchase completion, checkout is likely the issue. We offer a free checkout audit that identifies specific friction points — drop-off locations, form field issues, payment method gaps, and more.
Yes. All Shopify stores can customize checkout branding (logo, colors, fonts) and enable features like Shop Pay and guest checkout. Shopify Plus merchants get full checkout extensibility — custom UI components, Shopify Functions, post-purchase offers, and more.
Standard Shopify offers branding customization and core features. Shopify Plus unlocks Checkout Extensibility — full control over checkout UI, Shopify Functions for custom logic, post-purchase upsells, B2B features, and advanced customization options not available on lower plans.
Some improvements show impact immediately — enabling Shop Pay, adding payment methods, or fixing obvious UX issues. More complex optimizations like A/B tests need 2-4 weeks of data. Most clients see measurable conversion improvements within the first month.
Yes. We implement complete cart recovery flows using Klaviyo or your preferred ESP. This includes abandoned cart sequences (typically 3 emails for 69% more revenue than single emails), browse abandonment, and win-back campaigns. Average open rates exceed 39%.
Absolutely. We integrate BNPL providers like Shop Pay Installments, Klarna, Afterpay, and Affirm. Studies show BNPL can boost conversions by 20-30% and increase average order value by 20-55%. Essential for stores with higher-priced items.
It depends on scope. Basic optimization (payment methods, settings, abandoned cart emails) starts lower. Full checkout overhauls with custom extensibility work for Shopify Plus are more involved. We provide detailed quotes after understanding your specific needs and goals.
Ready to Fix Your Checkout?
Get a free checkout audit. We'll analyze your current setup, identify conversion killers, and show you exactly what's costing you sales — no obligation.